Laroche · The people behind the bottles

Our producers

Every bottle at Laroche has a name and an address. Here you can read how Louis-Pierre selects, and who the winemakers, distillers and producers are that he imports from.

Vintage Armagnac in wooden boxes and delicatessen on the shelf at Laroche

01 — The selection

How a producer comes to Laroche

It starts with up to five winemakers from one appellation; in the end one or two remain. Louis-Pierre Laroche has selected this way for over 20 years, wine and delicatessen alike.

  1. 01

    Five per appellation

    From one appellation Louis-Pierre picks up to five winemakers who stand for the wine of their region.

  2. 02

    The first question

    He writes to each of them and asks them to describe their estate and their quality criteria. About a third drop out here.

  3. 03

    Samples, no price list

    From the rest he asks for samples but no prices. He wants to taste before he knows what a bottle costs.

  4. 04

    A week of tasting

    All bottles stand side by side, often several vintages of the same wine. He tastes for a week, then ranks them.

  5. 05

    Only then the price

    Usually two winemakers remain. Now he asks for the price list, and the decision is made.

  6. 06

    The visit

    Finally he drives there, tastes once more and gets to know the family. Whoever stays usually stays for many years.

Typical of its appellation

A Sancerre should taste the way you expect a Sancerre to taste, a Muscadet like a Muscadet. He looks for wines that show their origin unmistakably.

And the insider tips

Alongside them, wines nobody expects, such as a pure Merlot from Bordeaux.

“I do not want a price list. I want to taste first.”

Louis-Pierre Laroche, when he asks for samples
A winemaker with a harvest basket between the rows of vines
Visiting the winemakers: selection on site

What an estate has to bring

Own vines, own signature

  • Own grapes or own distillates, made and bottled by the estate
  • A recognisable style that suits the region and holds across vintages
  • A price that fits the wine: for everyday bottles as for great growths
  • Samples and vintage information arrive reliably, visits are welcome
  • No other importer in Austria: Laroche works with each estate alone

You are a producer looking for distribution in Austria? →

02 — All producers

From the Loire to Gascony

Sorted by region. A portrait with description, photos and certificates is being created for each estate, one after the other. Château de Millet makes the start.

Loire

Loire · Muscadet Sèvre et Maine

Domaine de la Haute Févrie

Muscadet sur lie

Family estate in the Muscadet area near Nantes. Melon de Bourgogne aged on the lees: the salty opening of the first Grand Tour stage.

Wines in the store →

Loire · Touraine

Domaine de la Chaise

Touraine rouge, Gamay

Family estate in the Touraine. The Gamay “Tradition” is the red companion to cheese and charcuterie at the Heuriger table.

Wines in the store →

Loire · Pouilly-Fumé

Domaine Benoît Chauveau

Pouilly-Fumé „La Charmette“

Sauvignon Blanc from the flint soils on the east bank of the Loire. The finest wine of stage 01.

Wines in the store →

South-West & Charente

Gascogne · Bas-Armagnac

Château de Millet

Bas-Armagnac, Floc de Gascogne

The Dèche family in Eauze, propriétaire récoltant: the grapes come from their own vines, distilling and ageing happen at the estate. Vintage Armagnacs and Floc de Gascogne.

To the portrait → Products in the store →

Charente · Cognac

Cognac Godet

Cognac, Pineau des Charentes

Cognac house in La Rochelle, family-owned. At Laroche: the Pineau des Charentes as an aperitif and the cognacs of the house.

Products in the store → Portrait coming soon

Normandy

Normandie · Pays d’Auge

Le Père Jules

Cidre, Pommeau, Calvados

Family business in the Pays d’Auge. Cider from their own apples, plus Pommeau and Calvados from their own distillery.

Products in the store → Portrait coming soon

Bordeaux & Burgundy

Bordeaux · Burgund

The Grands Crus

Classified growths, single-vineyard wines, mature vintages

The great names from the Bordelais and Burgundy lie in the warehouse in Markt Piesting. Which châteaux and domaines are currently available is shown in the store.

Bordeaux in the store →

Missing an estate? Ask us, the warehouse holds more than this list.

03 — Advice

Which producer suits you?

Louis-Pierre and his family advise you in the store in Markt Piesting, by phone and by email.

To the store Get in touch →

Chosen in person

Why Laroche?

“If it comes from you, it is always good. I do not need to taste it.”A chef to Louis-Pierre

20+ years

Cooked for his family as a teenager, selecting for Laroche since 2003

Origin

Winemakers & regions transparent

Everything in stock

Shipped the same or next working day, within Austria usually there in one day

Secure payment

Invoice, PayPal, card