Laroche · On site

The French Heuriger in Markt Piesting

Six times a year Louis-Pierre opens his doors, from 12 noon: the only French Heuriger in Austria. Like a Heuriger, only with French wines from every region and cold and warm dishes. You can order à la carte. And admire the warehouse with over 20,000 bottles while you are at it.

From 12 noon · Six dates a year · From 2027 also on Sunday afternoons · Reservation recommended

Scenes from the French Heuriger in Markt Piesting
Laid table with wine, cheese and French specialities
Cheese, charcuterie and delicacies from France

Atmosphere

The only French Heuriger in Austria

When Laroche opens its doors in Markt Piesting, the warehouse turns into the Heuriger from 12 noon: the tables stand between the racks with over 20,000 bottles, wines by the glass from every region of France are poured, and there are cold and warm dishes. The whole Laroche family is there and lends a hand, pouring, cooking and at the tables.

You order à la carte, right at your table. It is a Heuriger, only in French.

Highlights

What lands on the table

Four reasons to be there when Laroche has opened up.

Bottle of red wine with glass and cork on wood

Wines by the glass

French wines from every region, by the glass. What you like comes with you from the store.

French specialities with wine and cheese

Cold and warm dishes

Cheese, charcuterie and delicacies, plus warm dishes from the French kitchen.

Festively decorated bottle by candlelight

The whole family

Once the doors are open, the Laroche family is at work together, just like at a Heuriger in France.

Vineyards above the Rhone valley near Tain-l Hermitage

France to take home

What you enjoy at the table comes with you from the warehouse: wines, delicatessen or a ready-made parcel such as the stages of the Grand Tour. Card payment possible.

Vineyards on gentle hills in autumn light
Vineyards as Louis-Pierre sees them on his selection trips

The Laroche family

Louis-Pierre Laroche

For over 20 years Louis-Pierre Laroche has been driving through France, visiting winemakers, tasting vintages and choosing personally. Once Laroche has opened up in Markt Piesting, the whole family lends a hand: pouring, cooking and at the tables.

  • Over 20 years of experience in France and personal contact with winemakers
  • Every wine chosen and tasted in person
  • Straight answers on origin and winemaker, without jargon

Good to know

Dates & directions

The Heuriger opens six times a year, always on a Saturday from 12 noon. The dates for 2026 are fixed.

Dates 2026 always on Saturdays, from 12 noon

  • 24 January 2026 past
  • 18 April 2026 past
  • 30 May 2026 past
  • 29 August 2026 past
  • 10 October 2026
  • 12 December 2026

The dates for 2027 will follow. Table reservations help us plan the day.

StartFrom 12 noon
From 2027Also on Sunday afternoons
The Laroche building in Meitzgasse in Markt Piesting, seen from the street
The building in Meitzgasse, seen from the street
The entrance to Laroche: a white door with the Laroche lettering above it and notices in the window
The entrance, up the steps

Reservation

Secure your seat

Small gathering, limited seats: send a request and we will confirm personally by phone or email.

Chosen in person

Why Laroche?

“If it comes from you, it is always good. I do not need to taste it.”A chef to Louis-Pierre

20+ years

Cooked for his family as a teenager, selecting for Laroche since 2003

Origin

Winemakers & regions transparent

Everything in stock

Shipped the same or next working day, within Austria usually there in one day

Secure payment

Invoice, PayPal, card