Shop & collect
Experience the full range in the store in Markt Piesting, all in stock. Order online day and night and have it delivered, or collect it from the warehouse.
Opening hours & directions01 — Wine & Delicatessen
The store: Wine & Delicatessen
Order here what lies in the store and the warehouse in Markt Piesting: wines, sparkling wines, spirits and delicatessen from France, over 20,000 bottles, selected by Louis-Pierre at the producers and imported directly.
Wines
Red, white and rosé from every region of France
From the Loire to Bordeaux →Sparkling wines
Champagne and Crémant
For a toast →Spirits
Armagnac, Cognac, Calvados and aperitifs such as Floc and Pineau
From family houses →Delicatessen
Charcuterie, delicacies and cheese, depending on the season
France on the plate →“With most sellers you wait one or two weeks. With me, wine and delicatessen leave the same or the next working day.”
“That is exactly what we drink in France.”
Artisan family estates
Winemakers, distillers and food makers chosen in a strict process. Small estates with their own vines, and no second importer in Austria.
Grands Crus from Bordeaux and Burgundy
Classified growths from the Bordelais and single-vineyard wines from Burgundy. Every bottle on offer lies in Markt Piesting and can be collected the same day, by phone arrangement in the evening too.
The best ingredients, the best taste
The best taste starts with the ingredients. That is why sardines, terrines and oils come from where they belong, from Brittany, the South-West and Provence, and are processed fresh to traditional recipes. Like a good mayonnaise: mustard, egg, oil and spices.
How Laroche selects, and all producers →
Shipping costs and delivery times: Shipping & delivery
Grand Tour
Twelve stages. One year of France.
02 — Grand Tour
How the Grand Tour works
A journey through France delivered to your home: selected wines, French specialities, companion booklets and stories at every stage. Twelve stages from the Loire to Alsace.
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01
Choose a journey
From the start in the Loire Valley via the France Trilogy or the France Panorama to the complete Grand Tour. Also as a gift.
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Receive the parcel
Louis-Pierre Laroche puts every parcel together himself, wine merchant in Markt Piesting and on the road to the winemakers for over 20 years. Depending on your choice, the journey lasts up to twelve months.
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03
Discover France at home
Open the parcel, read the booklet, enjoy. Depending on your choice, the route continues automatically or can be extended.
03 — Store & Warehouse
Why order from Laroche
Everything you see here lies in our own warehouse in Markt Piesting, over 20,000 bottles imported directly from France. Delivery times of one or two weeks do not exist here.
On site in Markt Piesting
The store and the warehouse
Laroche is a wine merchant with its own store and its own warehouse in Markt Piesting. Over 20,000 bottles of wine, sparkling wine and spirits lie there, plus the delicatessen. Every order is packed here and leaves from here.
- We offer nothing we do not have: every bottle is in stock
- Shipped the same or the next working day as a rule: one day within Austria, two to Germany
- Imported directly from the producers, no intermediaries
- Advice in the store, by phone and by email; Wednesday afternoons by appointment
- Mature vintages and Grands Crus from the warehouse
Mon, Tue, Thu8:00 to 13:00 and 14:00 to 17:30
Wednesday8:00 to 13:00, afternoons by appointment
Friday8:00 to 13:00 and 14:00 to 15:30
SaturdayOnly on the Heuriger dates: 12 noon to 10 pm, otherwise on request
Phone+43 660 63 90 787
EmailContact
over 50winemakers
over 20,000bottles in the warehouse
1 daydelivery within Austria
04 — Heuriger · Markt Piesting
A day like in France
Six times a year Laroche opens its doors in Markt Piesting, from 12 noon: wines by the glass from all over France, cold and warm dishes, served by the whole family. The only French Heuriger in Austria.
- Wines by the glass from every region of France
- Cold and warm French dishes, à la carte
- Next dates: Saturday 10 October and Saturday 12 December 2026
- From 2027 also on Sunday afternoons
05 — Louis-Pierre Laroche
The person behind the selection
For over 20 years Louis-Pierre Laroche has been driving through France, visiting winemakers, tasting vintages and choosing personally. Whoever buys a bottle at Laroche buys his selection. When the Heuriger is open, the whole family is at work.
- Wine merchant in Markt Piesting, Meitzgasse 7a
- Every wine tasted in person before it enters the range
- The only French Heuriger in Austria, run by the whole family
06 — Visit & Experience
France, in person
Shop in the store, celebrate at Laroche, privately or with your company. Or stay for the whole weekend.
Private & corporate events
Tastings, company celebrations, client evenings and private parties at Laroche, with wines and specialities matching your occasion.
Guest apartment
The Laroche guest apartment is right next to the Heuriger. The French wine for the evening is waiting next door.
The store
Personally selected. Directly imported.
07 — B2B · Trade & Agency
Laroche for Trade
Wholesale for gastronomy and retail, plus two agency models: exclusive representation for producers, and direct access to 34 estates for importers.
Wholesale for gastronomy & retail
As a wholesaler, Laroche supplies gastronomy and retail in Austria with French wines and specialities, as well as agency customers in Germany.
Enquire about wholesale →Agency for wine importers
Weinagentur Laroche connects wine importers in Germany and Austria — from specialist retail and wholesale trade — directly with 34 carefully selected exclusive wine estates.
Submit an agency enquiry →Agency for producers
Exclusive representation in Austria and Germany — wines and spirits only, no delicatessen.
Submit an agency enquiry →08 — Contact & Reservation
Over a glass: that simple
Reservation, celebration, stay or business enquiry: choose your concern and your message goes straight to the right person. We will get back to you personally.
LAROCHE KG · Meitzgasse 7a · 2753 Markt Piesting
Or directly: +43 660 63 90 787 · Contact
09 — Film & Channels
Laroche on Social Media
The Grand Tour runs through everything: discovering France and getting to know it, with Louis-Pierre at the winemakers. Plus the Heuriger dates, news from the store and the warehouse, delicatessen and spirits.
YouTube
The Grand Tour on film: Louis-Pierre with winemakers and distillers, every stage explained, plus a look into the warehouse
Instagram
The stages of the Grand Tour, Heuriger dates, new in the range and seasonal delicatessen
Facebook
The Grand Tour, Heuriger dates and reports from the trips to the producers
10 — Newsletter
France in your inbox
Heuriger dates and news about the Grand Tour. Louis-Pierre also tells of his journeys to the winemakers, gives tips on choosing and shares recipes to go with the wines. Sign up and get €5 off your first purchase of €50 or more.
You will receive the voucher code with your sign-up confirmation · Redeemable once, valid 6 months from sign-up · Unsubscribe at any time · Your data will not be shared