Grand Tour

With Laroche
discover
France.

The new wine subscription from Laroche.

Every month three wines, three delicacies and a booklet.

Choose your wine subscription Get to know the first stage · 79 €

Give the first stage · Redeem voucher

Lavender field in Provence, a woman with a glass of rose

In three steps

How it works

  1. Hand-painted Grand Tour band 01

    Choose your wine subscription

    From the Loire Valley as an entry point through the France Trilogy or the France Panorama to the complete Grand Tour. Also available as a gift.

  2. Louis-Pierre Laroche in his shop in Markt Piesting, hands on a Grand Tour box 02

    Receive the parcel

    The parcel is put together personally by Louis-Pierre Laroche, wine merchant in Markt Piesting and on the road to winemakers for over 20 years. Depending on the subscription, a parcel arrives every month for three, eight or twelve months.

  3. Wine, cheese and specialities laid out as a picnic 03

    Discover France at home

    Open the parcel, read the booklet, enjoy. The next parcel arrives by itself, and after the last stage the subscription ends without cancellation.

Louis-Pierre's France

The regions where he has been visiting his winemakers and delicatessen producers for more than 20 years.

Choose your wine subscription over three, eight or twelve months. To get to know us, the first stage is also available on its own. Every subscription ends by itself, no cancellation needed.

The wooden crate of the first stage with the three Loire wines Muscadet by Domaine de la Haute Févrie in the wooden box Touraine by Domaine de la Chaise in the wooden box Pouilly-Fumé by Domaine Benoît Chauveau in the wooden box Pate by Roger Vidal, Galettes Bretonnes and mustard from Orleans The companion booklet of the first stage, standing in the crate

Available now · To get to know us

Bienvenue au Paradis

In the garden of France

  • 1 parcel · Loire Valley · without subscription
  • 3 wines & 3 specialities
  • Booklet with region, winemakers and stories
  • Also ideal as a voucher to give away
  • Free with it: a corkscrew by Coutale
  • Reorder bonus 5 + 1
  • 79 €plus shipping 9.50 EUR

Louis-Pierre Laroche tasted every wine together with the wine academic Alexander C. Schwarz. That is how the texts and the stories about the wines came about. Those experiences are in the companion booklet.

First edition limited to 60 boxes · Early-buyer bonus for the next stage

Order now
The three Burgundy wines in the wooden box Saint-Véran by Domaine Fichet in the wooden box Vinegar from Orléans by Martin-Pouret The Burgundy booklet Drawings of Burgundy, the Rhone and Provence by JHArt

Available now · Tip from Louis-Pierre

France Trilogy

Savoir-vivre

  • Wine subscription over 3 months, one parcel every month
  • Burgundy, Rhone and Provence
  • 9 wines & 9 specialities
  • Booklet in every parcel
  • Double voucher: 10 EUR online, 25 EUR for shop and Heuriger
  • Reorder bonus 5 + 1
  • 400 €50 EUR cheaper when paid in one goFree with one-off payment: VacuVin wine pourer and freshness stoppersor 150 EUR a month over 3 months · 450 EUR in total · Shipping included

Also as the France Quartet, together with Bienvenue au Paradis: 470 EUR or 130 EUR a month over four months, likewise 50 EUR cheaper when paid in one go.

Choose how to pay

Order now

France Quartet

Order the France Quartet →

Coming soon · Wine subscription

France Panorama

Emmenez-moi

  • Wine subscription over 8 months
  • From the Languedoc to Alsace
  • 24 wines & 24 specialities
  • Booklet in every parcel
  • Double voucher: 25 EUR online, 75 EUR for shop and Heuriger
  • Reorder bonus 5 + 1
  • 1.080 €200 EUR cheaper when paid in one goor 160 EUR a month over 8 months · 1,280 EUR in total · Shipping included

Coming soon

Coming soon · Wine subscription

Complete Grand Tour

Living like God in France

Bienvenue au Paradis + France Trilogy + France Panorama

Order once, receive wines and delicacies for twelve months.

  • Wine subscription over 12 months, a whole year
  • From the Loire to Alsace
  • 36 wines & 36 specialities
  • Double voucher: 50 EUR online, 150 EUR for shop and Heuriger
  • Reorder bonus 5 + 1
  • 1.550 €250 EUR cheaper when paid in one goor 150 EUR a month over 12 months · 1,800 EUR in total · Shipping included

Coming soon

Every parcel contains a reorder voucher. If you buy six of one wine or one speciality from the stage, you only pay for five. The voucher is valid for twelve months in the online shop.

Pre-order without obligation · Limited first edition · Shipping and payment details follow with the confirmation

Étape 01 · Loire Valley

The box in pictures

Wooden crate of the first stage with Muscadet, Pouilly-Fume and Touraine
The three wines of the first stage: Muscadet, Pouilly-Fume and Touraine
The companion booklet of the first stage, standing in the crate
The booklet about the region, included in every parcel
Pate by Roger Vidal, Galettes Bretonnes and mustard from Orleans
The three specialities: pate, Galettes Bretonnes and Orleans mustard
Watch the video: Louis-Pierre on the first stage

Before every stage

How a stage comes about

Every parcel holds the knowledge and experience Louis-Pierre Laroche has gathered over more than 20 years. And there is more: we tasted every single wine and invited a wine academic to join us.

Alexander C. Schwarz holds a bottle of champagne and loosens the wire cage
Alexander C. Schwarz opens one of the bottles for the tasting

At the table in the store

Every wine discussed in detail

Alexander C. Schwarz is a wine academic. With him we worked our way through the stages wine by wine, opening and tasting one bottle after another.

What we experienced on those evenings is in the companion booklet that comes with every parcel.

Alexander C. Schwarz pours a sparkling wine at the wooden table in the store, Louis-Pierre Laroche sitting opposite
Every bottle is opened and poured for both
Alexander C. Schwarz writes in a notebook, opened bottles and glasses on the table
The notes from this evening become the texts in the companion booklet
The wooden table in the store after the tasting: opened bottles, glasses and written sheets
The table at the end of the evening

The idea

What is the Grand Tour?

For everyone who loves French wine and wants to rely entirely on Louis-Pierre’s selection: the Grand Tour is the wine subscription from Laroche. Every month a parcel arrives from a wine region of France, with three wines, three delicacies and a booklet.

Hand-painted Grand Tour band with bottle, glass and cork in bordeaux red
The hand-painted band on every box, drawn by JH Art

The choice of wines mattered to us. Louis-Pierre picked every single one with care. We tasted them together over two evenings in Markt Piesting, with wine academic Alexander C. Schwarz at the table. That is also where the texts came about that later went into the booklet.

Every parcel includes delicacies from the house of Laroche, and every stage leads to a different region, from the Loire to Alsace.

That became the Grand Tour, a wine subscription in three lengths. The first stage leads to the Loire and can be ordered on its own.

Stage by stage

Your wine subscription leads from the Loire to Alsace. Every month you get to know a new region.

The delicacies

Three French specialities from the house of Laroche with every stage, matched to the region and the wine.

The companion booklet

Every wine carries a story. The booklet brings it along, together with what is worth knowing about the region.

A collection

Twelve stages, twelve booklets. What remains is a collection on the shelf.

Take part

The Grand Tour prize draw

Share your Grand Tour moment on Instagram or Facebook and win the Normandy box with a total value of over 100 euros. Four draws per year.

To the prize draw

This part of the country is a journey in itself.

From the booklet of stage 01 · Loire Valley

Gift

Give away the first stage

Laroche voucher for the first stage of the Grand Tour

A voucher for Bienvenue au Paradis with its own number. Whoever redeems it receives the box with three wines, three specialities and the booklet. Shipping of the box is included. The Grand Tour logo and the drawing of the château are by the French artist JHArt.

How should the voucher arrive?

Sending it as a gift? Enter the recipient as the delivery address at checkout, the box or the printed voucher then goes straight to them.

Buy the voucher Redeem voucher

88.50 EUR, box shipping included · Online or in the store in Markt Piesting · Does not expire

Channels

Laroche on social media

You will hear on our channels and in the newsletter when the next stage appears.

YouTube Videos on the stages of the Grand Tour: expertise and personality Instagram One stage of the Grand Tour every month Facebook One stage of the Grand Tour every month

Chosen in person

Why Laroche?

“If it comes from you, it is always good. I do not need to taste it.”A chef to Louis-Pierre

20+ years

Cooked for his family as a teenager, selecting for Laroche since 2003

Origin

Winemakers & regions transparent

Everything in stock

Shipped the same or next working day, within Austria usually there in one day

Secure payment

Invoice, PayPal, card

Limited first edition

Be the first to get your start into the Grand Tour

The first edition is limited to 60 boxes. Whoever buys one receives 10 percent off the France Trilogy. The code is on the back of the booklet and is valid for 12 months. The Trilogy can be ordered now. For the later wine subscriptions you can pre-order without obligation.

Without obligation · No payment required · Can be cancelled at any time